In the 19th century, babies were all dressed in white; it was much more important that babies be distinguished from adults, whether you were a boy child or a girl child didn’t matter so much. Boys wore dresses, and little boys and girls were dressed alike. At the turn of the century, there were changes in dye and fabric technologies that made it possible to make more colors. At the beginning of the 20th century, there was a big discussion about what color should be assigned to what gender. A lot of people felt the quote comes from a Chicago trade journal. “Pink is for boys and blue is for girls.” Some people think it’s because red is a power color, and pink is a watered-down red. Blue was considered more dainty.So this was an argument among commercial entities. Among the trade journals, the greeting card companies, people who were making products. Apparently, it wasn’t until after World War II when the very powerfully separate color-coding happened, where pink is for girls and blue is for boys. Now, parents really want to know if it’s a girl or a boy, and they want to use clothing to communicate that. There are a couple different theories about it. One theory actually says that the thing that put the stamp on it was I don’t know if you’re familiar with the two portrait painters Thomas Lawrence and Thomas Gainsborough. Henry Huntington was a railroad magnate and art collector. He purchased “Pinkie” and “Blue Boy” and brought them to his mansion in California. Apparently, one of the historians said that the media publicity surrounding the installation of these two paintings side by side is what cemented the color-coding of blue is for boys and pink is for girls.
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